![]() The discovery is made that the infant character named Apple Dumpling has been carried off to the castle in one of the berry carts by mistake. ![]() They are forced to harvest all the berries and take them to the Porcupine Mountain (a stereotypically stormy and clouded cliff covered in strange spikes) where the villain lives. The watering can spouts water from nowhere, but when the kids can’t find a way to stop the flow, the can floods the entire valley where they live. The villain called the the Purple Pieman who seeks to steal the strawberries the berry kids grow delivers a magical watering can to Strawberry Shortcake and her friends in the guise of a birthday present. A misunderstanding occurs when all of her friends desert her in order to plan her surprise party. Strawberry Shortcake, the titular star of the cartoon and the feature character in the Strawberry Shortcake toy line, is having a birthday. The first episode in the series serves to introduce all the characters, whose designs and names are coordinated around different kinds of berries and treats. To examine the claims of Gary Cross (“Spinning Out of Control”) about the negative effects of program-length commercials or PLCs, I watched the first episode of the Strawberry Shortcake television series. Beginning in 1980 Strawberry Shortcake animated specials began to air on television, joining the controversial trend of program-length commercials designed to advertise such product lines to children. As the character became a popular fad among young girls, the company expanded the Strawberry Shortcake product line to include dolls, posters, stationary, stickers, clothing, games, etc. Strawberry Shortcake was created in the late 1970s by the American Greetings card company. ![]() An illustration of the title character and her cat, Custard.
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